Hotel Industry News - Internet

The UK’s biggest budget hotel brand appoints FastBooking to build an international website to promote its entire 42,000 room portfolio outside the UK. FastBooking Hotel Traffic Builder and Web Traffic Builder programs will develop traffic worldwide for Premier Inn. - More

Everyone and their mother is jumping on the social media bandwagon. Some are successful; they are immersed in it on a daily basis and thus in the midst of the action while the social media landscape changes every few months. Some, however, just don't quite get it. They are dabbling in social media once every so often, reading about the trends si... - More

Hotel reviews website TripAdvisor is set to be sued by unhappy property owners over what they claim are 'false allegations' published on the site. - More

Expedia One of Google's Largest Customers - More

Search Engines – they’re where consumers continually go to get their questions answered. These people utilize search engines like Google, Yahoo!, or Bing, type in their queries, and expect to see results that are relevant to what they are looking for. - More

Lodging Interactive an award winning interactive and social media marketing agency servicing the hospitality industry, today announced Link2Brand an innovative marketing solution for branded hotels. With Link2Brand hotels can launch their own marketing campaigns without the need of a dedicated hotel website; Link2Brand links directly to the bran... - More

Back in December 2003, Smith Travel Research published a much discussed article titled, 'The Billion Dollar Leak - The Impact of The Merchant Model on US Hotel Profits.' In this article the authors attempted to quantify the financial impact of third party sites on U.S. hotel industry room revenues and profits. To describe this loss, they coined ... - More

Fifth Paper in Series is Designed to Enhance Sales and Marketing Performance for Brands Within the Hospitality and Tourism Sectors - More

Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its June 2010 report. - More

After performing literally hundreds of website analyses, it amazes me how many hotel websites are either totally or partially dysfunctional. There are so many sites which are not in-step with even basic search engine requirements; sites with poorly written text content; inadequate navigation; and sites which are not designed to sell rooms or any... - More