The Boutique & Lifestyle segment has emerged through a maze of big brands and frequent guest programs to become a prominent lodging category, highly sought after by consumers and investors alike.
The Boutique & Lifestyle segment has emerged through a maze of big brands and frequent guest programs to become a prominent lodging category, highly sought after by consumers and investors alike.
FRANCES KIRADJIAN, Founder & Chair of the BOUTIQUE & LIFESTYLE LODGING ASSOCIATION, answers some basic questions and then takes us on an extended tour of the segment. Download the pdf article below.
About The BLLA: The BLLA was created to be the unifying voice of this unique sector within the hospitality industry. It will be the "One Place" to find and book all boutique & lifestyle hotels for the consumer as well as for the agency community. By pooling resources, independent owners and groups have the opportunity to successfully compete on a level playing field with major hotel companies and market themselves to meet the ever-increasing demand of this discerning boutique-seeking client. Supplier members of the BLLA will benefit from specific programs that allow them to consistently create awareness and recognition of their unique products and services and how boutique properties can benefit from purchasing and working with Suppliers. Members include hospitality suppliers of all kinds including food & beverage, hotel brands and independent boutique & lifestyle properties that fit the BLLA strict criteria, travel agents, corporate travel offices, students and individuals. Click here to become an official member of the BLLA. 
About The Hotel Yearbook: The Hotel Yearbook is a uniquely forward-looking annual publication. Each year, dozens of CEOs and other senior executives from the hotel industry worldwide, as well as leading analysts and observers, use this platform to share their expectations for the coming twelve months. Each of the 70+ contributors looks specifically at his or her area of expertise, describing the likely developments for the year ahead. As a whole, The Hotel Yearbook thus offers readers a comprehensive overview of the trends and factors that will have an impact on the performance of the hotel business in the year to come – as perceived by the industry’s leaders themselves. For more information visit www.hotel-yearbook.com.
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The Boutique & Lifestyle segment has emerged through a maze of big brands and frequent guest programs to become a prominent lodging category, highly sought after by consumers and investors alike. We...
ORGANIZATION: BLLA, The Boutique & Lifestyle Lodging Association, +1-818-883-4363, blla.org 6520 Platt Avenue, #842, West Hills, CA 91307 USA / Email: info@blla.org
