Minimalist. Simple. Modern. Authentic: Next Generation Redesign a WOW for Consumers and Investors
It all starts in the bathrooms. Red Roof's Next Generation Redesign prototype will include new and luxurious bathrooms that feature granite countertops, vessel sinks and oversized walk-in showers with spa-inspired rain-flow showerheads. Meeting the needs of savvy tech travelers, Red Roof will also add wireless Internet and flat-screen TVs that will be outfitted with auto sensing remote jack packs (RJPs). The jack pack will allow guests to connect to, hear and see everything from a portable DVD/CD Player, Camcorder, MP-3 Player, Notebook computer to a portable Video Game Player right on their in-room TV display panel. Spacious workspaces with ergonomic seating and Love-your-Linens(TM) plush bedding are more of the luxury upgrades now being introduced at Red Roof ... without raising the price to consumers.
Minimalist. Simple. Modern. Authentic: Red Roof, long a stalwart of the economy traveler, has recommitted itself to serving today's demanding consumer with upgraded interior and exterior features that are sure to please even the most discriminating traveler and the company's franchise owners who are invested in delivering a memorable experience to their guests.
'Red Roof is an intuitive brand and one that's on the move. We've seen that the economy has forced consumers and businesses to rethink their lodging needs and look for a brand that provides the most value for the money,' says Red Roof CEO, Joseph Wheeling. 'Our detail oriented Redesign gives travelers everything they need and then some. It's the basics kicked up a notch. The new cost efficient, flexible prototype will also fuel and accelerate demand for the brand by investors. It gives us the blueprint to enter new markets.' With 350 locations nationwide, Red Roof has ample opportunity for growth and 'that is why we put so much effort into every detail of this prototype as, unlike other more mature brands, we envision this prototype being a significant percentage of our brand portfolio,' added Wheeling.
NextGen Redesign reflects the brand's response to its next generation of consumers who competitively price and compare their wide range of choices in today's lodging marketplace. 'Our current NextGen project cements our commitment to the economy hotel sector and to expanding on our reputation of delivering simplicity and economy without giving up quality,' added Wheeling. 'We have reallocated our dollars into the areas that consumers care about the most...their rooms and the open space areas. We want our guests to feel that this is not economy lodging.'
